Making our inner
child proud.

PETER BROWN, DVM

SENIOR ADVISOR & CO-FOUNDER

After joining Chuckanut Valley Veterinary Clinic in 1991, I, along with my amazing partners Greg Ingman and Jake Searle, focused on creating a family environment that provided great medicine. Every decision was made with the question “is it best for the pet?”. By leading with medicine, our financial success was amazing.

It was also critical that we had a family culture, which we worked tirelessly to create. This culture led to long-term retention of our doctors and staff. Retention of clients depends on staff consistency. Chuckanut had the most amazing team, as well as clients. The consistent double-digit revenue growth over two decades happened because of our great people and our focus on always providing the best medicine.

With the success of Chuckanut (leading the industry in % diagnostics, ATC, and client compliance) in a rural part of Washington state, I was presented with many great opportunities to teach veterinarians throughout the world (North America, Europe, Asia, Australia). The focus of my presentations has been on how to use the “wow factor” of customer experience to enable hospitals to practice best medicine and drive financial success.

Cara is a dream come true for me. I have been searching for an opportunity to build a company that represents what I have learned through my Chuckanut journey. I love this profession; it is the greatest career in the world, but I worry about the future. Consolidation often damages the family culture that made a hospital successful. Job satisfaction is dropping, and suicide rates are climbing. Cara will address these issues with its family approach.

JENIFER DAYAL

SENIOR DIRECTOR OF OPERATIONS

Jenifer Dayal is an operations leader with 19 years of experience in veterinary medicine and a proven record of elevating hospital performance through system development, financial stewardship, and collaborative leadership. She began her career in entry-level clinical support roles and progressed through increasingly senior positions in hospital administration and multi-site management. This path from the front lines to enterprise leadership gives her a unique, ground-level perspective on hospital operations, team dynamics, and the realities of delivering high-quality veterinary care.

In her current role as Senior Director of Operations for Cara Veterinary Services, Jenifer oversees multi-hospital performance and leads strategic initiatives that support operational excellence across the organization. Her areas of responsibility include PIMS transitions and optimization, financial and labor oversight, controlled substance compliance, standardized nomenclature and pricing, inventory and supply chain systems, and leader development. She partners closely with medical directors, hospital directors, finance, people operations, and vendor partners to align clinical quality, culture, and sustainable business outcomes.

Jenifer’s leadership style is characterized by transparency, accountability, and a commitment to supporting veterinary teams. She believes that operational rigor and authentic human leadership are equally critical to building thriving hospitals where pets receive exceptional care and professionals are equipped to do their best work.

LAURA ALARCON

VICE PRESIDENT OF PEOPLE

Laura Alarcon is the Vice President of People at Cara Veterinary, where she leads the strategy and evolution of the team member experience across the organization. She focuses on building environments where people feel connected, supported, and able to do their best work caring for pets and the people who love them.

With nearly 20 years of experience across veterinary medicine, operations, and human resources, Laura brings a practical, people-first approach to leadership. Her career began in hospital operations, giving her a deep understanding of the realities teams face every day—an experience that continues to shape how she supports leaders and drives meaningful, sustainable change.

At Cara, Laura partners closely with hospital and support center leaders to strengthen engagement, retention, and leadership development. Her work centers on creating clarity, consistency, and scalable people practices that support both team members and the broader organization.

Her perspective has been shaped through hands-on leadership roles across multiple industries, as well as her work supporting veterinary practices nationwide, giving her a grounded and well-rounded approach to people strategy.

Laura is especially committed to addressing burnout and compassion fatigue in veterinary medicine and to building sustainable, long-term career paths for team members.
She lives in the Bothell area with her husband and their two daughters. Outside of work, she enjoys time with her family, baking, and gravitating toward any dog in the room.

Nick Coorey

PRESIDENT AND CHIEF OPERATING OFFICER

Nick’s work at Cara is aimed at supporting the teams behind the scenes so that our hospitals can focus on delivering great care to your pets.

Before joining Cara, he spent more than a decade in human healthcare leadership, working across neonatal and pediatric programs as well as surgical centers. That experience shaped how he approaches his work today, with a focus on building systems that are practical, efficient, and helpful for the people using them.

Nick works closely with our teams to make sure they have the support, tools, and consistency they need to do their jobs well.

Nick holds a Bachelor of Arts in Political Science from the University of Cincinnati and a Master of Public Administration from Northern Kentucky University. Go Bearcats and Norse!

Outside of work, Nick enjoys traveling, running, reading sci-fi and horror novels, and spending time with his partner, Kevin.

Sofia Pashalidis

SENIOR DIRECTOR OF MARKETING

Sofia is the Senior Director of Marketing at cara Veterinary, where she leads the full‑funnel marketing and digital strategy for the organization. She focuses on accelerating growth across both digital channels and physical clinic locations, ensuring a unified, customer‑centric brand experience.

With more than 25 years of experience driving marketing initiatives for Fortune 500 companies and high‑growth brands, Sofia builds data‑driven strategies that elevate brand equity, increase acquisition, and deepen retention. She leads teams with clarity and purpose, consistently inspiring performance that exceeds expectations.

Her expertise spans CRM, lifecycle marketing, loyalty programs, performance marketing, digital storytelling, and full‑funnel strategy across paid, earned, and owned channels. Sofia is known for bringing structure to complexity, aligning cross‑functional partners, and translating customer insights into initiatives that move KPIs and revenue.

At her core, she is driven by building scalable, customer‑centric marketing programs that strengthen loyalty and unlock long‑term business value.

Born in Athens, Greece, Sofia attended California State University, Northridge. She resides in the PNW where she lives with her husband and son. Outside of work, she enjoys spending time at the gym, traveling, and makeing charcutier boards.

Joshua Jackson

VICE PRESIDENT OF FINANCE & ACCOUNTING

Joshua Jackson is the Vice President of Finance & Accounting at cara Veterinary, where he brings a strategic, disciplined, and forward‑looking approach to financial leadership. He focuses on strengthening financial foundations, driving clarity in decision‑making, and building high‑performing teams that support sustainable, intentional growth.

With an MBA and a career that spans technical accounting through advanced forecasting and planning, Joshua has evolved into a modern finance leader who blends analytical rigor with practical execution. He is particularly passionate about predictive planning helping organizations anticipate risks, allocate capital effectively, and make smarter, data‑driven decisions.
Joshua believes finance should be more than a reporting function; it should be a strategic partner that accelerates growth and unlocks long‑term value. Outside of work, he enjoys traveling, skiing, and supporting mission‑driven organizations through nonprofit board service