Hailing from the chilly streets of Toronto, Canada, our Director of Marketing, Iris Koch (rhymes with “scotch”), has been a lifelong animal lover.

Over the years, Iris has been “fur mama” to an adorable gang of animals. Including, but not limited to: her first bunny – Jacob (found on a farm in Upstate New York) and her first dog – Ria, an English Cocker Spaniel, two rescue kittens – Sugar and Yoshi, her rescue Husky – Amos, and her current rescue dog – Charlie the girl pup, a cheeky Doxxie/MinPin mix.

Fur babies aside, Iris has two boys who keep her on her toes every day, and bring the most joy to her world! Being a boy-mom means being immersed in Minecraft, Pokemon and all of the Nintendo titles, football, soccer and tennis on the weekends, race cars, train tracks and monster trucks. And she wouldn’t have it any other way!

A seasoned Director, with over 15 years of Marketing experience and over 9 years of leading Marketing teams in the Veterinary space, Iris’ passions truly lie in helping people and their businesses succeed.

Within her Marketing career, Iris has had the privilege of leading high-performing teams within large international corporations like The Walt Disney Company and National Veterinary Associates. Bringing a high level of quality and impactful vision, Iris fosters collaborative environments where creativity and innovation thrive.

Above all, Iris is passionate about building relationships and connecting with like-minded professionals and organizations, creating stories that resonate, and delivering results that truly matter.

As someone deeply committed to personal growth, Iris is an advanced yoga teacher. Yoga not only helps Iris maintain balance in both her personal and professional life, but it also strengthens her ability to lead with mindfulness and resilience.

Outside of Marketing, Iris is crafty and an avid knitter, loves to hike in the beautiful outdoors, spend time with friends, is a movie/TV nerd, and can’t live without a strong cup of coffee!

Iris also loves traveling the world and in 2023 she and her family lived in Dubai, where she had the privilege of immersing herself in a vibrant and diverse market, further expanding her ability to connect with global audiences. This experience, along with extensive travels throughout Europe, has deeply enriched both her professional perspective and personal life, helping her develop a strong appreciation for different cultures and a global outlook on Marketing.